Tsinghua marketing series english textbook marketing principles 15th edition english mar 1 2017 by philip kotler paperback 3300 1 used new offers 0133084043 9780133084047 principles of marketing 15th edition hardcover hardcover 37105 371 05 free shipping on eligible orders. Principles of marketing 15th edition philip t kotler 41 out of 5 stars 393 hardcover 77 offers from 1037 principles of marketing plus mylab marketing with pearson etext access card package 17th edition philip t kotler 31 out of 5 stars 2 hardcover 20512. Test bank download only for principles of marketing 15th edition download testbank application zip 06mb powerpoint presentation download only for principles of marketing 15th edition. Presenting fundamental marketing information within an innovative customer value framework the book helps readers understand how to create value and gain loyal customers the fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high tech customer relationships. Readers interested in an overview of marketing strategies and techniques learn how to create value and gain loyal customers principles of marketing helps current and aspiring marketers master todays key marketing challenge to create vibrant interactive communities of consumers who make
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